How a freelance web designer should promote themselves
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I am going to get this out the way first because I want you to understand that as a website builder, you have to be realistic. There are so many freelance web designers out there on line it can be very hard to stand out. You may be overjoyed with the fact you are working for yourself and can pick and choose the jobs you take on, but you will find out soon enough that you will have to fight for recognition.

So how should a website builder go about promoting himself?

Firstly, I always advise people to make sure you have good connections. Socializing with like minded people on forums and social media will definitely find you some good leads to find clients and companies wanting you to work on their site. Once you have a few leads, take it to the next level and ask for them to refer you on to others once you have completed work on their site. Don’t do this second part however until you have succeeded in creating a presentable look and image to impress prospective clients.

Self Promotion

Set up a website with your own contact details such as email address and very importantly social network profiles. You will be surprised how many people will contact you informally first before you start out on a project. If you can afford to make sure the presentation of your site reflects your style as a web designer and also put a face to the name by adding a picture of yourself.

The next step is then to build a portfolio of your work. This is where some people really get it wrong. They believe that showing all of their ideas off is the best way to go but marketers and businesses are more tightly focused than that. They are not looking necessarily just as cosmetic styling, functionality is key. Show your versatility in setting up websites for different niche markets.

Here demonstrate that you know what you are talking about, and tell them why your web design compliments the market. Case studies are crucial for this and get testimonials if you can to say how successful a site has been since your redesign. Off course starting out as a freelance web designer, you may not have that many case studies under your belt but you can still demonstrate your understanding of which web design befits which style of site.

In summary, as a website builder, do not claim to do more than you are capable of, but ensure you demonstrate your abilities to the full and let as many people know about it as possible.



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