Google founder Brim sees "frightening" future for the internet
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[caption id="" align="alignleft" width="320" caption="Image by Ferran Rodenas via Flickr"][/caption] The co-founder of Google, Sergey Brin, is concerned about the lack of web freedom. He believes that applications and networks such as Facebook are making things less widely available to the outdoors world because they prevent certain information from being chosen up by lookup engines. This is not the lack of internet freedom which was disputed in regards to the SOPA bill in the US, which would have affected web hosts such as Blue host, but more to do with how information is governed onlin. In an interview with the Guardian, Brin said

"I am more worried than I have been in the past. It's frightening... There's a lot to be lost. For example, all the information in apps &ndash that data is not crawlable by web crawlers. You can't lookup it. You have to play by their rules, which are really restrictive. The kind of environment that we developed Google in, the reason that we were able to develop a lookup engine, is the web was so open. Once you get too many rules, that will stifle innovation."

More like it will stifle Google's ability to provide the service it wants to. Brin is obviously going to defend his old company against it perceived rivals such as Facebook and Twitter but the reality is that the web is changing. In my view lookup engines will become increasingly irrelevant in a number of years for two reasons.

1. The rise of the use of cellular devices means that searches will become even more focused on the consumer's personal tastes. Not only will searches need to bring up local data in the vicinity which they are in but also, it will need to have more relevant. Social networks are far better at helping you discover relevant information as recommendations from friends and suggestions from groups are a lot more authoritative than a generic lookup result. Google knows this and this is the reason for the introduction of Google+

2. Technological innovations such as Siri and perhaps other new developments will see lookup engines perhaps still being used to find information but not directly. Consumer tastes, linked to their social networks and from other resources, will be included in such searches.

Brin it seems is more worried that the information for Google to provide such a service themselves is not possible, because it is not a social networking platform solely. He therefore is concerned that hegemonic standing will go to another firm such as Facebook, Twitter or perhaps another company entirely.

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