From Google itself - Why Search engine marketing is dead as we know it
Google have already been on the offensive over the past year. The Panda algorithm changes have triggered mayhem in search rankings for several sites that have employed recognized Search engine marketing strategies. Google’s Matt Cutts yesterday nonetheless made items as clear as day on Google’s blog:

“The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded.”

Cutts specifies them in huge differentiation for the bad people who he believes manipulate search engine rank by way of key word stuffing and link schemes. “Black hat webspam” has been actually bombarded very hard in Google’s most recent revision which will likely be going live in the near future. What exactly is vital to look at from this nonetheless may be the last paragraph where Cutts declares:

“We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites.”

The “even no search engine optimization at all” portion sticks out like a sore thumb. Search engine marketing has often been a vital portion of any world wide web marketers’ method. Even Google have tried to help site owners with their own Search engine marketing guidebook but what exactly is growing to be abundantly crystal clear is that it really is inconsequential with regards to where Google’s search algorithm is going.

There emphasis is really plainly on the “social” side within the world wide web with all the establishment of Google+ and they realize that to produce huge funds inside the future, they are going to must make certain they proceed to be relevant for end users. Excellent content is as a result essential for world wide web organizations for the foreseeable future.

Why do I hear you ask? Content, a lot more exactly excellent content, is what individuals are browsing for. Content which can be shared to them by their pals by way of Facebook, Twitter or G+ is specifically crucial as folks put trust inside the thoughts of their pals. Google’s online search engine formula is as a result gearing itself toward content which does well on social network sites and as people are far better at deciding what exactly is excellent content, as opposed to algorithms, you better employ a excellent content marketing strategy in place to make certain you'll be able to survive on the internet in the long term.