Why setting up a mobile friendly website is a good idea
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The internet continues to evolve at a fair pace, not necessarily due to anything surrounding speed or connectivity but in the way that we use it. Internet site designers, or those using a website builder, must take a fair amount into consideration when creating their website. Style and design will of course play a massive role, and choosing the right style to fit the audience is definitely vital.

I am not talking necessarily however about themes for niche markets. Targeting users on specific platforms is more of what I want to talk about today. For some web designers, perhaps utilizing a website builder, focus is completely about getting the style and theme right for the business sector which they are in. Although I am not denying its importance, concentrating solely on this can be at the detriment to the site’s popularity.

In what way can this be the case? Some websites for example focus a great deal on multimedia utilizing attractive graphics, video and high resolution presentation to impress customers to their site. In addition, they may add a great deal of information, and various other images. In presentation terms, it can’t be faulted for impressing visitors within that niche, but it completely forgets the fact that a mobile user may not be able to access the site because of the time it takes to {download|get|down load|acquire all the multimedia functions. Presentation and functionality therefore have to be balanced out.

Considering not only the audience’s opinion’s on the site’s design, you have to ensure the audience can access the website promptly, that all features work and are not absent because of the browser or device they are using, and vitally that all features are easily navigable on their mobile device, as they would be on their laptop. An HTML5 website builder, in this regard is therefore a must simply because flash is not an option on mobile.

Focusing on this mobile market is essential. People surf the internet while they are on the move more than ever and it will only be two years before they overtake desktop users. If you invest your money into creating bespoke websites with separate devices such as phones, tablets and the like, you will definitely have the edge over your competition as it demonstrates your site, company and product in the best light possible. Get a website builder or web designer that can complete these tasks and see your traffic grow significantly.



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