Why Content Should Be King In Web Design Too
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I know this is a web design website, but for most people, either utilizing a website builder or designing in html, CSS and other code, web design is just that, designing a website. Web design is a lot more than making a site look attractive and presentable. I will keep banging the drum about this as I think it is very important. MAKE Space FOR Content.

People visit a website for the content, not a fancy presentation. Although it is better to have a presentable design to impress incoming visitors, it is not the be all and end all. A website builder needs to understand precisely the needs of the client. A client may not actually know what he wants but you have to make things clear for them.

Each website, especially an eCommerce website, has a target audience, a target demographic which the site is aimed at. Therefore it is very important to firstly grab the attention of the visitor with the right style and then draw them in.

Every website builder I know gets this stage of the process. The next stage however, is often neglected or forgotten completely. What makes a good website design is that it helps to keep people on the website for longer. Clients do not want to see high bounce rates on their websites and the best way a web designer can ensure this happens is through allowing space for the content.

If you know anything about search engine optimization is that these days the best way to rank for any keyword or product is by ensuring the content is of high quality so people will share it. If the design of the website, by the website builder, is however taking attention away from the content, this can lead to less people sharing the content and therefore less attention on search engines.

A functional approach is needed for every website builder keep this in mind when designing your websites.