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1. What some designers seem to forget completely, getting caught up in design elements, is that the website is there to present content either in text or image form. For this purpose any site that doesn’t make it easy for a visitor to get the information they need, is hopelessly flawed. Most people come to a website to find out the details they require so they can then make a decision. Losing the content in a vast swathe of graphics is the worst thing you can do. You have to make sure the content is there, and isn’t just one small part of the website design when using the best website builder.
2. What follows from this is that you have to make the content stand out. A person browsing online is normally looking for specific facts and info, and will not generally just come on to your site for a quick look around. For this reason then, you have to grab the visitor’s attention immediately. By all means use your web design skills with the best website builder to do this but ensure it is to the benefit of the written content. Any distractions away from the content are not conducive to a successful website. Bold headlines, stand out fonts and brief to the point content is essential. You only have ten seconds to grab their attention with the information, ensure your website meets these requirements.
3. Do not forget too that navigation has to play a vital role. So many websites have excellent designs but are totally impractical. Functionality must be as important as presentation because visitors need to know exactly where to go to find the information they need. They may be very impressed with the excellent presentation of the site, created with the best website builder, but they will still not stay on your website very long if they can’t find what they are looking for. Cross link content and categorize efficiently so people will go from one piece of content to another, keeping people on the web page.
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David has also written lots of articles for IM Cash Saver.
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