Google shows the 5 mistakes in Seo it sees most often
I am not particularly enamored with Google for a lot of reasons at this time, which I won’t go into on this blog post, but they are least making some useful videos available, about how Seo experts can really help their websites in Google rankings. There are many techniques, such as Senuke, which people use for Seo these days but Google believes that the five most common mistakes are as follows:

1) No Value Proposition
2) Non integration between Seo and other business procedures
3) Using rel=“canonical” to avoid Google indexing duplicate content
4) Targeting search engines instead of users
5) Slow to implement site improvements

I can agree totally with the first three as both 1 and 2 are pretty self evident if you want to have a site succeed on the internet, while Google offer a solution for number three.

Number 4 and 5 I have slightly more problems with though. Taking into consideration Google is by far the largest search engine to market your site, saying not to target the search engine is pretty stupid. Of course, content is the priority and making sure the site is well designed for users is the number one goal.

Not taking under consideration Google’s algorithm changes is however very hard to do. Despite focusing totally on good, unique, relevant content as Google says, many sites have been punished after many of the latest Panda algorithm changes. It seems that if you don’t target the search engines then, you are just as liable to get demoted. Being Google friendly as well as user friendly is definitely the only way forward.

Considering that in their next point, in common mistake #5, is about slow iteration, it seems rather odd that Google can criticize you for trying to adapt to their ever changing rankings. In their own words Google say to “define the metrics for success” and “implement improvements.” The only way to do this effectively in Seo is to keep an eye out on what Google are doing, and employ tools like Senuke and others to make certain you stay ahead of the game.