Confessions of a Former Search engine marketing Specialist
Exactly why the reduction in Rankings is Excellent for Enterprise

I have in no way liked procedures completely. Consequently I have to come clean and face it. I was completely wrong, and Google was proper almost all along. I tried to beat them at Search engine marketing, I tried to acquire to the top of the search rankings making use of each and every kind of link creating tactic I really could get my hands on. But I was completely wrong and I have learned my Lesson.

Since December the search rankings of 50% of my web sites have crashed. Naturally, this was distressing initially. I railed against Google and blamed them for every little thing. Then I sat back and reflected on the complete method of Search engine marketing, internet marketing and on the internet enterprise. Right after several hours, it struck me that I had been completely wrong and Google was right all along.

As Friedrich Nietzsche mentioned “That which does not kill us makes us stronger.” Nowhere has this been a lot more correct than my recent encounter with Google. I have lost plenty of revenue and my ego has taken a bit of a hammering, however the encounter has taught me to be a whole lot stronger. This can be not Pollyanna-like thinking or false optimism. I see the newest turbulence as an important lesson as well as a welcome wake up call. Now, I have abandoned virtually all of the Search engine marketing techniques I did last year and am focusing on a lot more sound, long lasting and successful techniques as an alternative.

I in no way felt entirely comfortable carrying out Search engine marketing. On one hand it was a remarkable and addictive game,on the other it looked artificial and incongruent. All the time, I was writing and editing content for the major goal of link creating I was not playing to my strengths as a writer, academic and long-time entrepreneur. In several techniques, I lost my bearings and became swept away by the rush of acquiring high rankings at the expense of lower quality.

Aside from the thrill of the sport, I liked Search engine marketing as it challenged Google. Like several entrepreneurs, I rebelled against authority and this included the huge G. I did not listen to them, I did not believe them and I was a lot more concerned in locating my way around their protocols and principles than operating by them.

My Principles for Achievement within a Post-SEO World

Now, I have decided to modify since I have to and I need to. Now, I am going to stick to a new set of editorial suggestions, and these are the principles I need to base all our content on inside the future:

We are going to write detailed, substantial articles and not settle for “shallow” or “thin” content
We are going to write about topics that we are professionals in, and which we are enthusiastic about.
We are going to construct a trustworthy web site where visitors feel comfortable making use of their credit cards
We are going to do our very best to avoid all spelling, stylistic, or factual errors
We are going to write regarding the genuine interests of our readers
We are going to generate original content, original reporting, original analysis and/or original analysis
We are going to supply substantial value when in comparison to other pages in search results
We are going to be a recognized authority on our chosen topics
We are going to try to deliver insightful analysis and intriguing data beyond the obvious
We need to generate content that our viewers would need to bookmark or share using a friend
We need to supply a top quality of writing that will be located within a printed magazine, encyclopedia or book

So what do you think? Does it sound right? Nicely, I would like to claim ownership but I would be misleading you. All of these suggestions are direct from Google’s official site. They may be telling us in black and white what they may be trying to find, and supply a great series of queries they ask about a web site when examining its top quality. The queries are used by manual reviewers and will ultimately be incorporated inside the Google algorithm in order that all web sites will likely be judged the identical way.

So, even though you feel these suggestions are nonsense you had better sit up and take notice. This can be how your web site will likely be judged in the future, and in case you are serious about creating a long-term enterprise on the internet you had better commence adhering to these guidelines.

Understanding to Accept Google

Our personal growth is dependent upon understanding to see items differently or reframing our perceptions and beliefs. When we are teenagers, we believe that pretty much every little thing our parents say is completely wrong and we ignore or challenge their suggestions. Then, when we grow to be parents ourselves, we begin to acknowledge that possibly they had a point all things considered. I believe the identical relates to how we see Google.

Sure, there is certainly an argument that Google are wanting to push organizations away from search towards Adwords where they make their funds. Indeed, you'll find excellent sites that have been penalized by the recent Panda and Penguin update. However, no matter of the rights and wrongs, the question we must ask ourselves is this - what are we going to do about it? Possibly we must accept it really is time to cease berating Google as a monopoly or as a harsh parent or dictator. Why not make it a whole lot less difficult for ourselves and contemplate that Google may well just be wanting to serve the most effective interests of its online search engine users.

Needless to say, deep down, you understand this can be possibly correct. Once you take off your internet marketing hat every little thing becomes clearer. You've got just watched House and you need to know all about Hugh Laurie. So you go to Wikipedia and get every little thing you will need. You usually do not go to a web site that has a 300 word write-up that repeats the name “Hugh Laurie” 20 instances and has 10 banner ads wanting to get you to get the new Residence DVD series. So, why are your users any distinct?

Why not try some significant role reversal and have a look at your web site from the viewpoint of one's visitors? Are you giving them what they want and want? Should you came to your web site for the initial time what will be your impression?

Now, when I read these and thought about what they in fact meant, it reframed my perception of Google. I have often disliked huge corporations, but possibly it was time for reconsideration. Possibly they, were not the evil Big Brother committed to destroying my on the internet enterprise. Possibly, they had a genuine interest in promoting premium quality data and satisfying their users.

Let’s have a look at the evidence. What if we were to take what Google says literally and construct a site around their declared principles? This can be nothing at all new. The clues as to what Google want are all there. We just thought we could take short cuts and ignore the want for top quality and substance. Well, it worked for a while as I certainly know. The problem is that this can be no approach to construct a site, and undoubtedly no approach to construct a long-term enterprise.

In case you are merely producing content as a means to an end, if your only goal is always to get search site visitors by manipulating the search rankings then you, and I, need to fail. What made this all the worse is that I have disregarded my own gut feelings, and forgotten my education as a writer and academic. So, now it really is time to cease playing this futile game referred to as Search engine marketing and commence getting down for the genuine business of offering our users and also Google what they desire. Once you recognize that they may be one as well as the very same thing, you'll be able to proceed and construct a fantastic site on solid foundations.